What is Anchor Text

Anchor text a link incorporates a keyword into the text of the hyperlink, we call this anchor text. A link's anchor text may be one of the most powerful resources a webmaster has. Backlinks from multiple websites with the anchor text "orphaned dogs" would help your website rank higher for the keyword "orphaned dogs". Using your keyword is a superior way to utilize a hyperlink as against having links with words like "click here" which do not relate to your website. The 'Backlink Anchor Text Analysis Tool' is a tool which will assist you find your backlinks and the text which is being used to link to your website.

If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something which incorporates relevant keywords. This will also help boost your rankings.