Content Is King all over

If you write some thing you must write a way easy and easy thinking. If you were writing SEO text solely for machines, optimization would be simple. Sprinkle in some keywords, rearrange them at random and watch the hit counter skyrocket. Sometimes SEO copy writers forget that this isn't the case. Real people read your text and they expect something in return for the time and attention they give you. They expect good content, and their expectations have shaped how search engines rank your site.